Reimagining cultural brand relevance.
Acquire Entertainment Group Brand Consulting is the entertainment agency within AEG. Our mission is to drive cultural brand significance for our clients by tapping into AEG’s unique value proposition of unparalleled connectivity to pop culture. Operating at the epicenter of culture, AEG’s institutional knowledge, access to influential decision-makers, and distinct view into developing trends serve to propel upstream mobility for brands in the strategic planning process.
With the proliferation of technology, media fragmentation, and the relentless speed of culture, we believe in the power of shared experiences and passion points. Elevating the role of entertainment in the marketing mix, we provide brands with solutions that cultivate emotional connections with consumers and drive tangible business results.
Our product is our people. Acquire Entertainment Group Brand Consulting is comprised of the most accomplished and emerging executives in entertainment marketing. Our diverse global team of 77 people in New York, Los Angeles, Canada, London, and Beijing, are subject-matter experts across all aspects of pop culture. We are honored to represent the most prestigious and innovative brands in our industry.
A TRULY INTEGRATED SERVICE OFFERING.
Advisory
We power our deep relationships and encouragement with studios, networks, labels, leagues, teams, venues, events, media, and content platforms to advise brands on their entertainment and sports approaches.
Analytics
Combining AEG’s exclusive visions with both trade and proprietary research tools, our analytics experts inform plan and platform development, partnership assessment and references, activation planning, and quantifying ROI.
Creative
Our inspired, forward-thinking Creative team conceives, designs, and executes unexpected, notable, and sharable brand practices.
Experiential
We provide a one-stop-shop approach to creating and executing marketing programs that captivate, entertain, and engage.
Hospitality
Our full-service hospitality practice curates and manages business-building programs across the largest and most exclusive entertainment and sports events in the world.
Helping brands drive their business by creating a positive impact in the world.
Acquire Entertainment Group Brand Consulting’s Social Impact group helps brands engage audiences around their passions—including social issues in the communities that matter most to them. Learn more about working with our full-service purpose marketing team.